Actuellement Is a French False Cognate

Mistakes will always be made in French, and now you can learn from them. French and English have hundreds of cognates, which are words that look alike or are pronounced the same in both languages. There are true cognates (similar meanings), false cognates (different meanings) and semi-false cognates (some similar, some different meanings). The French adverb actuellement looks an awful lot like the English word actually, but looks can be deceiving.  Its really the  case of a  false cognate, because these two words mean completely different things: Actuellement means at the present time and should be translated as right now or currently.  Actually means in fact and should be translated as  en fait,  Ãƒ   vrai dire  or vraiment. Still, many people have not assimilated this lesson, and  actuellement  is mistakenly used to mean actually so often that  you  have to read the sentence two or three times to decide what the person actually means. How to Remember Which Is Which If you need a memory device, keep this in mind: Actualità ©Ã‚  refers to a  current event.  If you can remember this, you shouldnt have trouble remembering that actuellement and actually are false cognates with different meanings. Or you can remember the etymology. The root word of actually is actual, which means real or true. (Depending on the context, actual can be translated as  rà ©el,  vrai,  và ©ritable,  positif, or  concret.)  By extension then, actually means in fact. Meanwhile, the French root word for actuellement is the French adjective actuel, which means current or present. So actuellement  naturally refers to time as well and, by extension, means currently or right now. Examples of Correct Usage Je travaille actuellement. (I am currently working.)Le problà ¨me actuel (The current/present problem)Actually, I dont know him. (En fait, je ne le connais pas.)The actual value (La valeur rà ©elle)

Coca Coors Corporate Social Responsibility - 3380 Words

Flavoring the Beer Print: The Furtherance of Miller Coors Corporate Social Responsibility Phil Koerber Dr. Branson OL-690 Executive Summary As the new Global Responsibility Director for Molson Coors, my objective is uncomplicated—to build upon what founder John Molson believed. Molson believed that everyone is a members of a larger community dependent on the idea where everyone played a part (Molson Coors, n.d.). This sentiment speaks directly toward corporate social responsibility (CSR). Defining CSR is a hard task. CSR could be non-governmental organization engagement, or a focus on charitable donations, and even relate to the ethical treatment of employees (Wan-Jan, 2006). I offer that CSR is about action—what it†¦show more content†¦When corporate responsibility strategies were first defined, the company s performance was benchmarked against global standards (Molson Coors, n.d.). The Global Reporting Initiative (GRI) was one such standard, as it â€Å"promotes the use of sustainability reporting as a way for organizations to become more sustainable and contribute to sustainable developme nt† (Global Reporting Initiative, n.d., para. 1). In 2009, the company was rated by the Pacific Sustainability Index (PSI) among the top 10 among beverage companies for its sustainability activities (Molson Coors (a), 2009). Furthermore, RiskMetrics, a leading provider of risk management and corporate governance products, provided an AA ranking to Molson Coors (Molson Coors (a), n.d.). The current vision and value statements for Molson Coors rely on a unproblematic idea—the proposition of commonality. A vision statement is the declaration of a company s goals which identifies what the company wishes to achieve or accomplish, and it should be a singular, unified, and clearly explained to all employees so that the proper business strategies are developed to reach the goals (Hom, 2013). The company s vision is deeply rooted in the idea of â€Å"Our Brew,† the cultural compass which provides direction, definition and value (Molson Coors, n.d.). This value is seen from the top down. Our CEO Peter Swinburn said, â€Å"It is our business to understand how the company affects the environment, and our employees,

Communication Institutionnelle Free Essays

Strategic management  : Etude de cas 1- SWOT SWOT Apple  : Strenghts  : – Good reputation among consumers always with innovative products (ipod: the first portable music player) – A high turnover and the company is quoted on stock – They have their own operating system (Linux) – Customer loyalty to the brand it create a community among users of Apple – An operating system more intuitive than Microsoft. Weaknesses: – Steeve Job’s death destabilized the brand – Product prices are higher than other competitors’ products – Lack of flexibility (you can’t install freeware) Opportunities: – Young children are using more and more products such as Iphone, Iphone to play. – Gap between prices of iphone and android who is closing. We will write a custom essay sample on Communication Institutionnelle or any similar topic only for you Order Now Threats: – The androids are developing their own applications (andoid market) – Arrival of computers with batteries that have autonomy from 9am (DELL) – Tablet PC are becoming more accessible (price) with competition SWOT Samsung  : Strenghts: – Highly technical and developed products – Create their operating system for mobile phone (Bada system) – Quick adaptation to competitors’ innovations Several sector are covered (tv, laptop, computer †¦ ) if loss of money, it’s offset by other sectors – Reputation of the brand = high-tech Weaknesses: – Several sectors covered brand catchall – Creating products from the competition forger – The operating system Bada is new it is not led bugs, lack of applications†¦ Opportunities: – Growing on Indian market – Positive brand in terms of consumers = quality Threats: – Increase in prices of raw material – Strong competition o n the various markets covered by samsung. 2- Which generic strategy  : About the generic strategy, Apple applies the broad differentiation strategy. Indeed, Apple differentiates with his high quality products, the service that they propose (Apple community) has if they products are realized for the best. The generic strategy of Samsung is more popular. Even if it’s a really technical brand, they play on the cost of the product. They don’t change the quality of the product but they only try to reduce the cost of production. So, it’s a cost leadership strategy that’s using at Samsung Corp. 3- Analyse strategy Apple has an international reputation in the field of high-tech with innovation, and esthetics of its products. With this reputation the company can afford to implement higher price than competitors. Those prices select customers and therefore reduce the target brand. Apple makes its products in front with original advertising campaigns, and sells a preview creating an enthusiasm that the consumer side and therefore a large increase in sales (600 000 iphone4 sold the first day of sale). Samsung operates on the appearance of cheaper products while keeping product uality. This strategy is possible inspired by the technologies of competitors and produced at lower cost. Also the fact that Samsung produce several kind of high-tech products, avoids large losses of money if failure. 4- Suggestions/recommandations based on analysis of strategy Samsung should develop its own designs and technologies so that flakes of the forger image with consumers. Apple, however, with more elitist strategy should democratize its prices on some products to make its product more accessible to smaller budgets. How to cite Communication Institutionnelle, Papers