Coca Coors Corporate Social Responsibility - 3380 Words

Flavoring the Beer Print: The Furtherance of Miller Coors Corporate Social Responsibility Phil Koerber Dr. Branson OL-690 Executive Summary As the new Global Responsibility Director for Molson Coors, my objective is uncomplicated—to build upon what founder John Molson believed. Molson believed that everyone is a members of a larger community dependent on the idea where everyone played a part (Molson Coors, n.d.). This sentiment speaks directly toward corporate social responsibility (CSR). Defining CSR is a hard task. CSR could be non-governmental organization engagement, or a focus on charitable donations, and even relate to the ethical treatment of employees (Wan-Jan, 2006). I offer that CSR is about action—what it†¦show more content†¦When corporate responsibility strategies were first defined, the company s performance was benchmarked against global standards (Molson Coors, n.d.). The Global Reporting Initiative (GRI) was one such standard, as it â€Å"promotes the use of sustainability reporting as a way for organizations to become more sustainable and contribute to sustainable developme nt† (Global Reporting Initiative, n.d., para. 1). In 2009, the company was rated by the Pacific Sustainability Index (PSI) among the top 10 among beverage companies for its sustainability activities (Molson Coors (a), 2009). Furthermore, RiskMetrics, a leading provider of risk management and corporate governance products, provided an AA ranking to Molson Coors (Molson Coors (a), n.d.). The current vision and value statements for Molson Coors rely on a unproblematic idea—the proposition of commonality. A vision statement is the declaration of a company s goals which identifies what the company wishes to achieve or accomplish, and it should be a singular, unified, and clearly explained to all employees so that the proper business strategies are developed to reach the goals (Hom, 2013). The company s vision is deeply rooted in the idea of â€Å"Our Brew,† the cultural compass which provides direction, definition and value (Molson Coors, n.d.). This value is seen from the top down. Our CEO Peter Swinburn said, â€Å"It is our business to understand how the company affects the environment, and our employees,